Summary
Product quality policy restructured with reformatted best practices and avoidance guidance. No new substantive requirements introduced; existing rules clarified and reorganized for improved readability.
Why it matters
This is a presentation change. The underlying quality expectations (size, care, expiry, tamper-evident packaging, FIFO inventory, testing) were already required. Sellers see clearer formatting and examples but face no new deadlines or enforcement triggers from this change alone.
Recommended action
Review updated guidance layout for internal reference; no immediate listing or operational changes required unless audit reveals pre-existing non-compliance with established quality standards.
Provide Comprehensive Product Information:
Clear and honest communication helps customers understand exactly what they are purchasing and builds trust.
A well-informed customer is more likely to make a purchase that they are happy with Include Accurate Size Information: Display sizes clearly and in line with market standards.
For example, when selling shoes in the United States, include standard US sizing (for example, 8.5, 9, 9.5)Provide Care Instructions: Label clothing, shoes, and other fabric products with accurate wash and care instructions to help customers maintain the longevity of their items
Include Accurate Size Information:
Display sizes clearly and in line with market standards. For example, when selling shoes in the United States, include standard US sizing (for example, 8.5, 9, 9.5)
Provide Care Instructions:
Label clothing, shoes, and other fabric products with accurate wash and care instructions to help customers maintain the longevity of their items
Ensure Product Matches Description:
The product must look and function exactly as described in your listing. Avoid over-promising features to ensure that your product meets the customer's expectations regarding quality, functionality, and design
Expiration or Shelf Life Details:
For products with a shelf life, provide clear expiration dates. Also, state how long the buyer has to use the product.
Pay Attention to Product Reviews:
Actively use customer feedback to refine your offerings and improve future product quality. Address any recurring issues promptly to maintain a positive seller reputation
Establish Quality Control Processes:
Establish clear practices for your shop to ensure that your products are well-packaged and professionally presented at every stage in the production process
No content was removed in this update.
Affects: Seller, Listing
Do not Ignore Industry Standards:
Adhere to established industry standards and Tik Tok Shop policies to avoid compliance issues. This includes everything from material quality to product safety standards
Do not Make Misleading Statements:
Avoid making exaggerated or unsubstantiated claims about your product. Honesty and transparency are key to building trust with your customers and avoiding disputes
Do not Omit Key Product details:
Ensure that your entire product listing (title, images, and descriptions) has all required information that your customers need to make informed purchases