Summary
Multiple substantive updates: giveaways must use official tool only; product images must accurately represent actual items (AI/rendered images flagged if inaccurate); Dynamic Settlement unified into SPS-only metric; VoC enforcement for fulfillment quality; surprise set max bid raised to $5000; NBFR metric scope narrowed; 24-hour response rate targets 90%.
Why it matters
Sellers must audit product imagery and descriptions for AI/rendered content accuracy or face listing flags. Giveaway mechanics now tightly restricted. Fulfillment enforcement now based on VoC complaints (2x category average triggers 24-hour visibility limits). Settlement and reserve calculations simplified but require monitoring SPS only. Response time SLA introduced.
Recommended action
Audit all product listings for AI-generated or rendered images; confirm giveaway setup uses official tool; monitor VoC Index below 1.5 for affiliate eligibility; track SPS as sole settlement metric; establish chat response protocol to meet 90% 24-hour threshold.
An individual or business seller account that has passed the probation program, and does not have any severe violations, can be bound to up to 1 Official Account and 4 Marketing Accounts. Sellers may send up to 10 Marketing binding invitations within a 180-day period. After linking to an Official or Marketing Account, sellers must wait 24 hours before unbinding. Sellers may unbind from an Official Account up to three times. For more details, please refer to: Guidelines for Creator Binds.
To ensure a safe and fair experience for everyone, we want to remind creators that all LIVE giveaways must be conducted using Tik Tok’s official Giveaway Tool. Offline methods such as lucky spins, wheels, draws, or other game-style winner selection methods are not allowed, even if the giveaway is free.
❗ Important Reminders:
Giveaways must be completely free to enter. If you are offering purchase-based promotions (e.g., BOGO or conditional incentives), these must be clearly listed and compliant with our Promotions Policy. Lucky spins, wheels, draws, or similar mechanics, cannot be used outside of the official Giveaway Tool.
Giveaways must be completely free to enter.
If you are offering purchase-based promotions (e.g., BOGO or conditional incentives), these must be clearly listed and compliant with our Promotions Policy.
Lucky spins, wheels, draws, or similar mechanics, cannot be used outside of the official Giveaway Tool.
The new Dynamic Settlement and Reserve Policy unifies the Dynamic Settlement Policy and Reserve Policy into a single, transparent framework for fund governance.
Sellers will now only receive a single, monthly, email that captures both their Settlement Tier and Reserve Level.
Shop Performance Score (SPS) will be the only performance metric used to determine a seller's settlement tier and reserve level.
Seller Fault Cancellation Rate (SFCR) and Late Delivery Rate (LDR) will no longer be used for this purpose.
Affects: Creator, Seller, Listing
Reminder:
Sellers should aim to respond to customer-initiated chats within 24 hours. To meet service standards, make sure your seller's 24-Hour Response Rate is at least 90%. Review our Guide To The 24-Hour Response Rate Metric for tips and examples.
Product images and content must accurately represent the actual product being sold. Sellers should ensure that product detail page (PDP) information—including images, descriptions, and key product attributes—is accurate, consistent, and not misleading.
Listings may be flagged if images or descriptions imply dimensional, visual, or material effects (such as a 3D effect) that the actual product does not have. Listings may also be flagged if rendered or AI-generated images do not accurately reflect the product’s real features or appearance.
Review our Product Quality Policy for more information.
The maximum bidding price for surprise sets has been increased to $5000. In addition, surprise sets remain invite-only and restricted to eligible Collectibles categories.
For more information, refer to our Collectibles Requirements.
Starting March 10, 2026 (PST), Non-Buyer Fault Return and Refund Rate (NBFR) will only be used for Shop Performance Score (SPS) assessment and not product level enforcements.
Voice of Customer (Vo C) represents customer feedback regarding a product, service, or overall fulfillment experience. With the use of Vo C, we will only track fulfillment issues sellers can control, and use fulfillment quality Vo C for product enforcement.
This is to improve how we enforce fulfillment quality, specifically addressing delivered but not received (DNR), missing, wrong, and damaged item deliveries.
Enforcement criteria: Vo C will measure criteria for fulfillment quality enforcements, by tracking product complaints from customers.
Products which have twice as many complaints (or more), compared to the average for the product category, will be enforced through a 24-hour period of limited visibility on the platform.
The criteria will be monitored daily based on performance for the previous 7 days.
Enforcement criteria: Vo C will measure criteria for fulfillment quality enforcements, by tracking product complaints from customers. Products which have twice as many complaints (or more), compared to the average for the product category, will be enforced through a 24-hour period of limited visibility on the platform. The criteria will be monitored daily based on performance for the previous 7 days.
How to check violation reasons and appeal?
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No content was removed in this update.