Summary
Creator shop deactivation cascades e-commerce ban to bound creators. Shops with banned bound creators face 180-day restriction on new creator bindings. GWP with cash/vehicles/high-value electronics rejected. New adult content enforcement. Dynamic OVL probation model. F&B ingredient disclosure required on new listings. Fair pricing enforcement. Health documentation requests mandatory. Break purchases require physical shipment per category.
Why it matters
Creators face e-commerce restrictions tied to seller shop status, not just personal violations. New content enforcement may remove listings without warning. F&B sellers must disclose complete ingredients in text (not images) for all new listings or face delisting. Probation sellers now have variable order limits. Break/collectible sellers must prove physical products shipped, or face gambling/fraud enforcement.
Recommended action
Review creator-seller binding agreements for deactivation cascade clauses. Audit all video/product content for adult themes, crude language, or disturbing imagery. For F&B: verify ingredient lists in PDP text match product labels before launch. Probation sellers: monitor dynamic OVL in Policy Center. Break sellers: ensure shipping documentation proves physical product per category.
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To improve marketplace compliance, we are introducing updates that clarify how shop and creator account permissions, as well as binding limits, are affected by enforcement actions. If a seller's shop is deactivated, the e-commerce permissions of associated creators are also blocked. Shops whose bound creator accounts have received an e-commerce ban within the last 180 days may have limits on binding additional marketing creator accounts.
For more information, refer to our Creator Bind Eligibility and Requirements.
We have enhanced controls for promotions for Gift with Purchase (GWP) to address emerging risks and strengthen platform trust. GWP involving cash, vehicles, or high-value electronics will be rejected. For low-value GWP or Buy One Get One (BOGO) promotions, creators who don't use Tik Tok Shop promotion tools must include a fulfillment disclaimer.
For more information, refer to our Giveaway and Promotions Policy.
Creators must comply with our Community Guidelines to protect young people and respect diverse cultural norms. We are updating our enforcement to take proactive action against adult-themed content and products. This includes new enforcement for inappropriate sexual content and content restrictions for crude, vulgar, or disturbing products.
For more information, refer to our Content Policy and Prohibited Products Policy.
Order Volume Limit (OVL) for some sellers in probation is now dynamic, ranging from OVL 1 to 10 instead of having a fixed OVL of 10. This does not include sellers in the Beginner tier or above. Sellers with an OVL between 1 and 10 are encouraged to review Order Volume Limit (OVL) in Policy Center.
For more information about Shop Probation Program, refer to our policy here.
We are introducing a new listing requirement for Food & Beverage products.
Affects: Creator, Seller, Listing, Video
For new product listings only, sellers must clearly disclose complete and accurate ingredient information in the Product Detail page (PDP).
The ingredient list must be complete and accurate, listed in descending order by weight, displayed in clear text on the PDP (not only in images), and must match the physical product label.
This requirement applies to all new Food & Beverage listings (existing listings are not impacted at this time).
For more information, refer to our Product Listing Policy.
We're strengthening transparency around pricing expectations on Tik Tok Shop to help ensure a consistent and trustworthy shopping experience. Sellers are expected to align with our Fair Pricing Policy when creating and managing listings. This includes accurate SKU pricing, no misleading price structuring, and accurate & transparent pricing.
Sellers may receive requests to submit documentation for specific Health listings due to customer satisfaction issues. Requests are sent via direct seller notification (email), and sellers are required to submit documentation within 40 business days via a provided form. Submitted documents are reviewed within 7 business days.
For more information, refer to our Dietary Supplements Requirements
We have introduced new requirements for breaks to strengthen platform trust and improve buyer protection. All break purchases must result in a physical product being shipped to the buyer. Each buyer must receive at least one product for every break purchase, and products shipped must match the break category. Sellers must avoid presenting breaks as guaranteed-value opportunities, prizes, or investments.
For more information, refer to our Gambling Policy and Collectibles Requirements
Tik Tok Shop is launching the Virtual Goods category, enabling approved sellers to list digital products such as software, games, and digital subscriptions. Examples include software and applications, digital video games, in-game content, game subscriptions, digital service subscriptions, virtual gift cards, and virtual event tickets. Access to sell Virtual Goods is invite-only.
For more information, refer to our Virtual Goods Requirements
Eligible sellers can now directly activate Backorder or Custom Handling Time features. Starting March 4, these features can be activated in Seller Center (eligibility required). Backorder requires Shop Performance Score (SPS) ≥ 4.0, while Custom Handling Time requires SPS ≥ 3.5, plus other criteria including minimal negative feedback on timeliness.
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