Summary
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Why it matters
Sellers must immediately audit listings for ingredient compliance, pricing practices, and fulfill probation OVL limits. Creators face restrictions on GLP-1 claims and adult content. Shop deactivation now blocks creator e-commerce. ISRR and LDR enforcement resumption risks account penalties. Health listing docs required within 40 days. Break category restrictions eliminate quasi-gambling models. Combined changes impose immediate operational compliance burden across multiple seller/creator workflows.
Recommended action
1) Audit all F&B new listings for plain-text ingredient formatting; 2) Review pricing SKUs for Fair Pricing Policy alignment; 3) Check ISRR performance and aftersales rejection accuracy; 4) Audit break listings for physical-product requirement; 5) Verify creator GLP-1/adult content claims; 6) Monitor LDR metrics pre-April 6 enforcement restart; 7) Prepare Health documentation submission processes if notified.
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Order Volume Limit (OVL) for some sellers in probation is now dynamic, ranging from OVL 1 to 10 instead of having a fixed OVL of 10. This does not include sellers in the Beginner tier or above. Sellers with an OVL between 1 and 10 are encouraged to review Order Volume Limit (OVL) in Policy Center.
For more information about Shop Probation Program, refer to our policy here.
We are introducing a new listing requirement for Food & Beverage products.
For new product listings only, sellers must clearly disclose complete and accurate ingredient information in the Product Detail page (PDP).
The ingredient list must be complete and accurate, listed in descending order by weight, displayed in clear text on the PDP (not only in images), and must match the physical product label.
This requirement applies to all new Food & Beverage listings (existing listings are not impacted at this time).
For more information, refer to our Product Listing Policy.
We're strengthening transparency around pricing expectations on Tik Tok Shop to help ensure a consistent and trustworthy shopping experience. Sellers are expected to align with our Fair Pricing Policy when creating and managing listings. This includes accurate SKU pricing, no misleading price structuring, and accurate & transparent pricing.
Sellers may receive requests to submit documentation for specific Health listings due to customer satisfaction issues. Requests are sent via direct seller notification (email), and sellers are required to submit documentation within 40 business days via a provided form. Submitted documents are reviewed within 7 business days.
For more information, refer to our Dietary Supplements Requirements
Affects: Creator, Seller, Listing, Video
We have introduced new requirements for breaks to strengthen platform trust and improve buyer protection. All break purchases must result in a physical product being shipped to the buyer. Each buyer must receive at least one product for every break purchase, and products shipped must match the break category. Sellers must avoid presenting breaks as guaranteed-value opportunities, prizes, or investments.
For more information, refer to our Gambling Policy and Collectibles Requirements
Tik Tok Shop is launching the Virtual Goods category, enabling approved sellers to list digital products such as software, games, and digital subscriptions. Examples include software and applications, digital video games, in-game content, game subscriptions, digital service subscriptions, virtual gift cards, and virtual event tickets. Access to sell Virtual Goods is invite-only.
For more information, refer to our Virtual Goods Requirements
Eligible sellers can now directly activate Backorder or Custom Handling Time features. Starting March 4, these features can be activated in Seller Center (eligibility required). Backorder requires Shop Performance Score (SPS) ≥ 4.0, while Custom Handling Time requires SPS ≥ 3.5, plus other criteria including minimal negative feedback on timeliness.
For more information, refer to our Custom Orders Policy.
To improve the customer experience, we're updating how we enforce fulfillment quality, specifically addressing delivered but not received (DNR), missing, wrong, and damaged item deliveries. Non-Buyer Fault Return and Refund Rate (NBFR) will only be used for Shop Performance Score (SPS) assessment and not product-level enforcements. Voice of Customer (Vo C) represents customer feedback regarding a product, service, or overall fulfillment experience.
The new Invalid Seller Rejection Rate (ISRR) metric measures aftersales request rejection accuracy. ISRR measures the number of unsuccessful aftersales disputes against the number of seller-reviewed aftersales requests. Sellers should aim to maintain an ISRR of 20% or lower, with the threshold initially set at 30% for familiarization.
For more information, refer to our Requirements for Invalid Seller Rejection Rate (ISRR) Metric
Starting March 24, sellers can issue partial refunds for return or refund requests. This new feature gives sellers more flexibility to offer partial refunds without requiring product returns for minor issues. When sellers receive a return or refund request, they can issue a partial refund offer instead of requiring a full return.
If a customer inquiry remains unanswered for an extended period of time, we'll give them the option to connect directly with Tik Tok Shop's support team. This helps resolve issues quickly and keeps customer satisfaction high.
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