Summary
New mandatory requirement: listings must include at least one on-body model image in front/back/side poses showing fit and proportion, plus lifestyle context. Flat-lay, ghost mannequin, and hanger-only images are now explicitly prohibited as sole product demonstration.
Why it matters
Sellers must immediately retake and reupload product images for existing listings to comply. Failure exposes listings to potential demotion, removal, or tier downgrade. Apparel and fitted-item sellers face immediate rework of entire product catalogs to add model photography.
Recommended action
Audit all active product listings for model imagery compliance. Prioritize apparel and size-dependent categories. Source or commission on-body model photos in required poses and lifestyle contexts. Reupload within 30 days to avoid listing quality penalties.
Include at least one image with a real model naturally wearing or using the product to show fit and proportion
Use varied poses (front, back, side) to demonstrate the product's silhouette, length, and styling from multiple perspectives
Show the product in a real-life context or lifestyle scenario to help buyers visualize everyday use
Avoid relying exclusively on flat-lay, ghost mannequin, or hanger-only images without any on-body demonstration
Material
[Pure Texts] You can provide the material names and the proportion of different materials in product attributes. e.g. 90% Cotton, 10% Polyester
[Image+Texts] You can provide a high-quality image in the product images section with detailed description of the material, which shows characteristics, properties, texture, color, proportions of the materials.
[Pure Texts] You can provide the specific specification info in product attributes or sales variations.
[Image+Texts] You can provide a high-quality image in the product images section with detailed description of the size dimensions.
Size information
No content was removed in this update.
Affects: Seller, Listing