Summary
First product image now requires strict 3:4 aspect ratio (900×1200px min) with no margins; product must fill entire frame with maximum visual area. Replaces prior guidance allowing 600×600px images.
Why it matters
Stricter image spec increases technical requirements for listing compliance. Sellers must reformat existing product images or risk listings dropping from Good tier, impacting visibility and conversion rates.
Recommended action
Audit all product primary images against 3:4 ratio requirement. Reframe/crop existing shots to eliminate margins and maximize product fill. Regenerate or re-upload non-compliant images to maintain tier status.
Ensure your first image uses a 3:4 aspect ratio (e.g., 900×1200 pixels)
The product should fill the entire frame — no visible white margins or padding on any side
Crop or frame the shot so the product occupies the maximum visual area while remaining fully visible
No content was removed in this update.
Affects: Seller, Listing