Summary
Existing listing quality guidelines (Poor/Fair/Good tiers) restructured into AI-summary format with clearer thresholds: titles 25–255 chars, 5+ images >600×600px, 80+ char descriptions. No new requirements added.
Why it matters
Presentation change clarifies existing standards but does not impose new compliance obligations. Sellers already operating under these tiers face no behavioral change; this improves guideline navigation and understanding only.
Recommended action
Review restructured guidelines for clarity and confirm current listings remain compliant with previously documented Poor/Fair/Good tier criteria. No urgent action required.
Some lines were shortened in the change preview. View full policy →
One-line takeaway: Optimize PDPs to reach Good tier and improve trust, conversions, and sales.
Core Value/Change:
① Tik Tok Shop rates listings as Poor/Fair/Good ② Good tier needs complete, accurate, category-specific content ③ Better pages support stronger shopper experience.
Thresholds & Requirements:
① Titles: 25–255 characters, no clickbait/stock/variant claims ② Images: 5+, >600×600, clear, no watermark/text ③ Descriptions: 80+ characters or one description image.
Actionable Steps:
① Add required category-specific information in images/description/attributes ② Improve visuals with multi-angle, 3:4 borderless, or model images where relevant ③ Use Seller Center’s Product Optimizer Tool.
Enhance customer experience.
Build trust in your brand.
Drive conversions and increase sales.
Poor:
This tier indicates that the listing needs significant improvements to meet our quality standards. Listings in this category may have incomplete or inaccurate information, low-resolution images, clickbait, or promotional content.
Fair:
Listings in the fair tier meet essential quality standards but have room for improvement. These listings provide necessary product information and clear images, ensuring a satisfactory shopping experience.
Good:
The good tier represents a high standard of listing quality. Listings in this category have detailed descriptions with category-specific information, high-resolution images, and accurate category-specific attributes, delivering an outstanding shopping experience.
Affects: Seller, Listing
Has title quality issues: Has repetitive words/phrases used 4+ times (relating to ingredients, odors/fragrances, holidays, special events)Has references to variants or inventory counts: Colors ("8 sizes available," "Available in red, green, yellow, blue")Size ("5 sizes available," "Available in small, medium, large")Availability ("8 in stock!", "Low stock")Uses clickbait language: Promotions Best seller and exclusivity Discount or sales
Has title quality issues: Has repetitive words/phrases used 4+ times (relating to ingredients, odors/fragrances, holidays, special events)
Has repetitive words/phrases used 4+ times (relating to ingredients, odors/fragrances, holidays, special events)
Has references to variants or inventory counts: Colors ("8 sizes available," "Available in red, green, yellow, blue")Size ("5 sizes available," "Available in small, medium, large")Availability ("8 in stock!", "Low stock")
No content was removed in this update.