Summary
Policy now explicitly prohibits using unauthorized third-party trademarks on products, packaging, listings, shop names, or user avatars. Replaces vague example with concrete prohibited behaviors.
Why it matters
Sellers must audit shops, avatars, and all listings for unauthorized trademark use. Violation risks listing removal and account action. New clarity increases compliance burden but reduces enforcement ambiguity.
Recommended action
Audit shop name, avatar, all product listings, and packaging imagery for unauthorized third-party trademark use. Remove or correct flagged items within 30 days to avoid enforcement action.
Prohibited actions include, but are not limited to: Using an unauthorized third-party trademark on a product, its packaging, or in a product listing Using an unauthorized third-party trademark in a shop name or user avatar
Using an unauthorized third-party trademark on a product, its packaging, or in a product listing
Using an unauthorized third-party trademark in a shop name or user avatar
Example:
“Tik Tok” is a registered trademark that we use for many of our products and services. Other Tik Tok trademarks contain both pictures and words, such as the "Tik Tok" logo.
Affects: Seller, Listing