Summary
New section clarifies that TikTok Shop will not accept IPR infringement notices based solely on distribution agreement violations unless separate IPR infringement occurred. Establishes explicit exclusions for enforcement scope.
Why it matters
Sellers and rights holders reporting infringement via official channels now need updated expectations: distribution disputes are private matters not enforced by TikTok. This narrows enforcement scope and may reduce notice acceptance rates for certain complaint types.
Recommended action
Review pending or planned IPR reports to confirm they cite actual trademark, copyright, patent, or publicity-right violations—not distribution agreements alone. Ensure notices include substantive IPR infringement claims to increase likelihood of acceptance.
Types of IPR Infringement Notices That May Not Be Accepted by Tik Tok Shop
No content was removed in this update.
Affects: Creator, Seller, Listing, Video