Summary
New section clarifies that TikTok will not enforce distribution agreement violations unless they constitute separate IPR infringement. Distribution agreement disputes remain private matters between parties.
Why it matters
Sellers using distribution as an enforcement lever against competitors should know TikTok won't act on distribution-only claims. This clarifies a boundary—not a new prohibition—reducing false expectation about platform intervention in commercial disputes.
Recommended action
Review your notices and complaints: if any rely solely on distribution agreement violations (not underlying trademark/copyright/patent infringement), they will not trigger TikTok action. Ensure any IPR notice also documents actual IP infringement.
Tik Tok Shop respects that brands may have exclusive distribution agreements.
However, enforcement of these agreements is a private matter between the parties involved.
We will not take action on notices based solely on distribution agreement violations, unless a separate IPR infringement has occurred.
No content was removed in this update.
Affects: Seller