Summary
Brand Authorization now requires trademark owners to submit registration numbers and verify current USPTO contact emails. 1st and 2nd-level authorized sellers must submit Letters of Authorization (LOAs) with strict chain-of-custody documentation.
Why it matters
Sellers must now obtain and maintain formal LOAs or license agreements before selling branded products. Failure to submit required documentation blocks authorization eligibility and exposes accounts to IP enforcement action, listing removal, and suspension.
Recommended action
Review all branded product listings and authorization status. Obtain LOAs from trademark owners or first-level authorized sellers if required. Update USPTO contact information if selling under own trademark. Submit documentation via TikTok Shop before next application cycle.
Trademark Owners:
Submit the trademark registration number If the trademark’s listed contact email is outdated or inaccessible, you must update it with the United States Patent and Trademark Office (USPTO) before applying. Use USPTO's Correspondence and Attorney/Domestic Representative Forms to update the contact.
If the trademark’s listed contact email is outdated or inaccessible, you must update it with the United States Patent and Trademark Office (USPTO) before applying. Use USPTO's Correspondence and Attorney/Domestic Representative Forms to update the contact.
1st-Level Authorized Sellers:
Submit a Letter of Authorization (LOA) from the brand or trademark owner
2nd-Level Authorized Sellers:
These sellers must submit 2 LOAs: The first LOA must come from the trademark owner to the first-level authorized seller. The second LOA must come from that first-level authorized seller (the party who authorizes you) to the second-level authorized seller (you, the applicant).
The first LOA must come from the trademark owner to the first-level authorized seller.
The second LOA must come from that first-level authorized seller (the party who authorizes you) to the second-level authorized seller (you, the applicant).
Sellers Seeking Co-Branding or Licensing Rights:
Submit a valid Licensee Agreement authorizing the use of a licensor's brand.
No content was removed in this update.
Affects: Seller