Summary
Presentation restructure of existing IP policy into summary/red-lines/thresholds/actions format with updated date. No new prohibitions, enforcement triggers, or behavioral requirements added.
Why it matters
Improves policy accessibility and clarity, but underlying IP enforcement (listing removal, account suspension, fund withholding) and appeal limits (2 total, 30-day first window) remain unchanged. No new compliance burden.
Recommended action
Review reformatted policy for clarity; confirm existing IP authorization documents (trademark numbers, LOAs, licenses) remain current. No action deadline triggered by this change.
Summary
One-line takeaway: IP infringement is prohibited; violations can trigger listing, account, and fund restrictions.
Red Lines & Compliance:
① Ban counterfeits, knockoffs, unauthorized trademark, copyright, patent, publicity-right use ② Repeated violations may cause stricter enforcement ③ Appeals don’t guarantee reversal.
Thresholds & Requirements:
① Brand Authorization may require trademark number, LOA(s), or license agreement ② Only IP owners/authorized reps may file notices ③ Jurisdiction must match protected country.
Actionable Steps:
① Submit infringement notices via IPPC or web form with complete information ② Appeal in Seller Center > Shop Health with supporting documents ③ Sellers get 2 appeals; first within 30 days.
Immediate next action: Review listings and authorization documents now.
Overview
Removing or restricting your product listings or Tik Tok Shop permissions
Suspending or terminating any Tik Tok user accounts
Temporarily or permanently terminating access to your Tik Tok Shop account
Temporarily or permanently withholding any balance, or canceling any transaction, associated with a seller's violation
Taking any other necessary actions in Tik Tok's sole discretion, such as initiating legal proceedings independently or with IPR owners
This policy is not intended as legal advice. For any questions regarding US laws and regulations, we encourage all users to seek independent legal advice.
No content was removed in this update.
Affects: Creator, Seller, Listing, Video