Summary
Methods of Appeal section removed from IP Policy. Appeal processes (2 seller appeals, 1 creator appeal) and DMCA counter-notice procedures now appear only in updated policy overview and summary guidance.
Why it matters
Users no longer see detailed appeal procedures in dedicated section. Critical timelines (30-day initial appeal, 15-day second appeal for sellers) and DMCA process now embedded in policy summary. Navigation and discoverability reduced but requirements unchanged.
Recommended action
Audit current appeal documentation to confirm appeal deadlines and required supporting documents remain accessible via Seller Center and Shop Health tab. Verify DMCA counter-notice requirements still clearly outlined in updated policy summary.
No new content was added in this update.
If a user receives an IPR infringement notification that they believe is in error or believes they are authorized to use the product and/or content, they can: Submit an appeal to Tik Tok Shop Submit a Digital Millennium Copyright Act (DMCA) Counter-Notice (copyright violations only)Submitting Appeals to Tik Tok Shop
Users may file an appeal through the Seller Center by raising a ticket.
We will then investigate the case and take corrective actions where applicable.
To appeal IPR violations and enforcement actions, please visit your Tik Tok Shop Seller Center and visit the "Shop Health" tab to review any violation records and the documents required to appeal.
Depending on the violation, you may be asked to provide documents supporting your appeal which could include (but are not limited to) an IPR certificate, a letter of authorization from the IPR owner, or a proof of purchase.
More information for appeals can be found in our Seller Appeals for IPR violations article.
Tik Tok Shop Appeals Guidelines
Sellers can raise a maximum of two appeals per case.
The first appeal must be submitted within 30 days of the enforcement action, and the second appeal within 15 days of the first appeal’s rejection.
Creators can raise a maximum of one appeal against one case.
Creators must raise this appeal within 30 days of enforcement action taken by us.
If a seller's or creator's appeal is successful, we will remove any penalties issued and restore any withdrawn privileges.
If a seller or creator decides to waive their right to appeal or is unable to provide any valid and clear documents to prove authenticity, then the appeal will not be successful.
All appeal decisions will be made by Tik Tok in its sole discretion.
DMCA Counter-Notification Submission Process Users who have content removed due to reported copyright infringement may file a counter-notice under the Digital Millennium Copyright Act to request reinstatement.
Affects: Creator, Seller
This process can be completed in Seller Center by submitting a ticket.
The counter-notice must include the following: Identity Information: For an individual, include your full name.
For an entity, include a copy of your business registration certificate.
Contact information: In addition to your full name, include your address, email address, telephone number, and a statement that you consent to the jurisdiction in which the address is located (see 17 U.
512 (g)(3)) and will accept service of process from the claimant.
Nature of the Counter-notification: Identify the location of the product or content that has been removed (or that access has been disabled) and explain in detail why such product or content is not infringing upon the IPR of others – or that the product or activity was removed or disabled by mistake or misidentification.
Good-Faith Statement:
Include a statement under penalty of perjury that you have a good-faith belief that the material was removed or disabled due to a mistake or misidentification.
Failing to include the necessary information may limit our ability to deal with your claims and result in your counter-notification being denied.
Tik Tok Shop may seek further information in order to verify your authority to submit the counter-notification.
Note:
You will be liable for any damages incurred by Tik Tok Shop and or its affiliates (including costs and legal fees) if you materially misrepresent that a product or activity is not infringing the IPR of others or that the product or activity was removed or disabled by mistake or misidentification.
Accordingly, if you are unsure whether certain material infringes the IPR of others or that the material or activity was removed or disabled by mistake or misidentification, we suggest you contact a lawyer in the first instance.
Submitting a counter-notice does not guarantee a successful outcome.
A counter-notice ensures that Tik Tok Shop will review the relevant case in consideration of additional materials or explanations provided by the seller.
The copyright claimant may file an action seeking a court order to keep the content down pursuant to the United States Digital Millennium Copyright Act (DMCA).
Note that, where appropriate and authorized by law, we will forward the entire counter-notification to the original reporter, including any contact information you provide, in accordance with our Terms of Services and Privacy Policy.
The claimant may use this information to file a lawsuit against you.
If we do not receive notice that the copyright claimant is seeking a court order to prevent further infringement of the material at issue, we may restore or cease disabling access to the product or content that was removed if the material does not infringe on third-party copyright.
The decision whether to restore or cease disabling access to the material at issue will be at Tik Tok's sole discretion.
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