Summary
Article restructured into AI-summarized format with "Red Lines," "Actionable Steps," and "Thresholds" sections. No new requirements, prohibitions, or enforcement changes introduced; existing trademark infringement rules restated in condensed format.
Why it matters
Presentation change only. The underlying trademark, counterfeiting, and public-figure IP rules remain identical. No new behavioral requirements or enforcement consequences were altered. Sellers and creators should follow existing compliance obligations already in effect.
Recommended action
Review the new summary structure for clarity and confirm all listed trademark rules (counterfeits, knockoffs, evasion tactics, public-figure authorization) align with current compliance procedures. No immediate policy response required.
Some lines were shortened in the change preview. View full policy →
One-line takeaway: Trademark infringement is strictly prohibited; sell authentic products and avoid unauthorized brand/public figure use.
Red Lines & Compliance:
① No counterfeits, knockoffs, replicas, dupes ② No unauthorized trademarks, celebrity names/images, or famous characters ③ No evasion via hidden logos, misspellings, filters, or hashtags
Actionable Steps:
① Verify authenticity through brands or authorized suppliers ② Keep branding consistent across title, images, video, description, and brand field ③ Use compatibility terms only when truly applicable
Thresholds & Requirements:
① Brand authorization required for branded listings ② Public figure use may require authorization for both brand and likeness ③ Violations may lead to violation points/AHR deductions
For example, a fashion brand uses a monogram on its dresses. This constitutes a trademark that distinguishes the brand's dresses from other dresses.
Word Mark:
A trademark that consists only of words, letters, or numbers, without any design, stylization, or logo. In other words, it protects the text itself rather than how it looks visually. For example, "Tik Tok" or any other brand name.
Logo or Design Mark:
A trademark that protects the visual look of a brand such as its logo, symbol, design, monogram, or stylized text. It covers the way the mark appears (its design, color, and layout), not just the words themselves. For example, the Tik Tok logo:
Slogan or Phrase Mark:
A trademark that protects a short phrase or tagline used to identify a brand or its products. For example, Tik Tok's main tagline, "For you, by you."
Pattern or Position Mark:
A trademark that protects the distinctive patterns or the specific placement of a design, logo, or color on a product. It protects where and how they are affixed to the product, not the product itself or the design, logo, or color. For example, a fashion brand that uses a specific color on the soles of their women's footwear.
Affects: Creator, Seller, Listing, Video
Trade Dress:
This covers the overall "look and feel" of a product or its packaging that makes it distinctive and recognizable as coming from a specific brand. It can include the product's shape, color, texture, graphics, layout, or any combination of these elements.
What is trademark infringement?
Selling counterfeit or knockoff products. This includes products advertised with descriptions like "dupes," "similar to," "replicas," or "inspired by".
Using a public figure's trademarked name, image, or likeness without their explicit consent.
Using a famous cartoon character without explicit consent from its owner.
Advertising or selling counterfeit products.
Using or featuring a brand's trademark in your product listings, videos, and livestreams without the brand owner's consent.
Altering or removing trademarks to hide that a product is fake.
Any form of behavior or messaging through text, image, sound or video that implies the sale of counterfeit products.
... (8 more lines omitted)
No content was removed in this update.