Requirements for Responsible Health-Related Content

This article is intended solely as an informational resource to provide general guidance on health-related content and aims to protect users and prevent misleading or harmful content.

Sellers and creators are responsible for complying with the Community Guidelines and all Tik Tok Shop Policies.

This article is intended solely as an informational resource to provide general guidance on health-related content and aims to protect users and prevent misleading or harmful content.

Product & Listing Policies: Prohibited Products and Actions Tik Tok Shop’s prohibited product and listing policies protect users and ensure a safe, honest shopping experience.

Prohibited Products Examples of medical and weight management products that are prohibited on Tik Tok Shop include, but are not limited to: Body and Mental Wellness Products: Items marketed for weight loss, weight gain, fat reduction, detox, appetite suppressants, or that promote unsafe mental health behaviors (for example, self-harm, disordered eating), and products that use 'Glucagon-like peptide (GLP)' or any variation of it in their branding or product title.

Medicines, Medical Devices, and Medicinal Supplements: Prescription-only medicines, certain Over-the-Counter (OTC) or unlicensed supplements, steroids, Cannabidiol (CBD, a compound found in cannabis) beauty products, and certain medical devices.

Prohibited Actions Certain actions and claims are not permitted on Tik Tok Shop and may result in policy violations.

This policy applies to all listings and includes, but is not limited to, the following: Weight-related claims: This may involve promises of weight loss, weight gain, fat reduction, or targeted body changes.

You can find more information in Food and Drug Administration (FDA) Guidance on Structure/Function Claims and Federal Trade Commission (FTC) Truth in Advertising Standards.

Our policies prohibit certain types of medical and weight management content to help protect users, prevent misinformation, and maintain a safe shopping experience.

For broader guidance on content, refer to the Content Policy.

Requirements (to keep in mind): Content should generally align with the Content Policy, including (but not limited to): Visuals, videos, images, captions, hashtags, and LIVE streams Titles, hyperlinks, and descriptions Character speeches, nicknames, and personal introductions Clothing, behavior, voice, and mic setups Content to Avoid: As a best practice, content is expected to maintain truthfulness, promote safety, and set realistic expectations.

Wellness and medical claims: Content that appears to promote products with claims that they can cure, prevent, or treat serious conditions that require professional treatment or diagnosis.

Glucagon-like peptide-1 (GLP-1) Products: Products with "GLP" in the name or description are not permitted for sale or promotion.

False or exaggerated claims: This includes content that implies body transformation within an unrealistic timeframe or makes exaggerated promises about performance, effects, or results, even with disclaimers.

Also prohibited are false health claims that discourage professional medical consultations, suggest a product is superior to a healthy lifestyle, or falsely attribute medical credibility to a product.

Harmful or unsafe claims: Hashtags or content that appear to promote extreme or dangerous behaviors (for example, #Starve Max, #Bone Smashing), malicious comparisons, or wellness claims without scientific evidence.

What is Typically Allowed?

Examples of claims that are typically considered prohibited medical claims:"This supplement prevents heart disease.""This tea eases Post-Traumatic Stress Disorder (PTSD) symptoms.""Doctors do not want you to know about this product.

My psoriasis disappeared!"Prohibited Formats The following examples illustrate formats that are generally considered non-compliant and could be restricted.

Using hashtags that could imply a medical effect (for example, #Supplement To Cure Cancer)Over-the-Counter drugs (OTC) Medication Claims Requirements Over-the-counter (OTC) medications are classified as drugs and may include certain medical claims.

However, all claims must be fully consistent with the information on the official product packaging and labeling, for example, the Drug Facts label and its "Uses" section.

Claims about efficacy, indications, duration, and intended use must stay within the scope of the approved product label.

Any claim that goes beyond the explicit statements on the packaging is prohibited.

Violations of any policies in this article may result in enforcement actions, including but not limited to content removal, listing suppression, or account-level penalties.

Compliant Claims May Include Relief of headaches, toothaches, backaches, menstrual cramps, muscle aches, or minor arthritis pain, when consistent with the product’s Drug Facts label Pain relief lasting up to 8 hours, if explicitly stated on the product label Examples of Prohibited Medical Claims Stating the product has no side effects (for example, acetaminophen carries a risk of liver damage) Claiming the product fully cures or resolves arthritis, as it is only indicated for temporary relief of minor arthritis pain Associating the product with the treatment of unrelated medical conditions (for example, allergies, Attention-Deficit/Hyperactivity Disorder (ADHD), or other conditions beyond its labeled pain-relief indications)Creator Guide (US Only)To ensure compliance with US-only availability requirements, qualified creators must enable the Geo-Toggle feature (a tool that restricts content visibility to specific regions) before promoting OTC products in both video content and LIVE streams.

Do not claim that a promoted product will prevent or cure any wellness condition, even if disclaimers are provided.

Examples of prohibited wellness claims: "This essential oil blend cures anxiety," "Drink this juice to prevent colds."Weight Management Claims Weight management claims are generally understood as statements that suggest a product might cause weight loss, weight gain, fat reduction, or body transformation, whether expressed verbally, visually, or in writing.

Policy Guidance: Weight, Muscle, and Wellness Content Our platform policies do not permit the marketing, promotion, or sale of products designed for weight loss or muscle gain.

Some examples of these products are: Pharmaceutical products or weight loss medications Diet pills or fat burners Muscle-enhancing pharmaceuticals Products that appear to promise extreme body changes or unrealistic health outcomes Policy Guidance: Incidental Benefits Some products might have incidental weight- or muscle-related benefits (for protein powders, general wellness supplements).

Content that is seen as promoting risky weight management or muscle gain behaviors is non-compliant and may be restricted.

Examples of Prohibited Weight Management Claims Explicit or implicit statements or visuals suggesting a product can cause rapid, extreme, or guaranteed physical transformations are generally considered prohibited.

Such claims can mislead customers with unrealistic expectations and may encourage unhealthy or unsafe health practices.

Examples could include, but are not limited to:"Drop 10 pounds in a week with this supplement""Burn belly fat instantly with this tea""Lose weight without diet or exercise""Take this snack daily and never worry about weight gain""No longer obese, thanks to this product!""Get slim legs right away when you use this lotion"Phrases such as "Burn fat fast""This product helped me drop from size 16 to size 8"Comparisons of results to prescription drugs (for example, GLP-1 medications)Prohibited Formats The following formats are generally considered non-compliant and may be restricted.

My psoriasis disappeared!"Prohibited Formats The following examples illustrate formats that are generally considered non-compliant and could be restricted.

This list is non-exhaustive and not limited to: Product promises that appear to suggest weight loss or gain, fat reduction, or body transformation (for example, waist trainers).

Hashtags that could be interpreted as promoting weight loss (for example, #Drop Pounds Supplement, #Fat Burning Tea).

Review the product selection risk reminder and use the video pre-check tool before posting.

Complete any required quizzes or reviews after receiving a violation notice before promoting health-related products again.

This can include:\n• Supporting energy, immunity, hair and skin health, gut balance, daily vitality, stress recovery, bone health, and digestive support.\n• Promoting messages about a balanced diet, healthy lifestyle, nutrition, meal prep, eating clean, and "food is fuel".

Content Best Practices Creators and sellers should: Focus on product features, materials, and intended use, using clear and professional language Ensure claims are accurate and supported by the product listing Use neutral wording such as "designed to support," "intended for," or "helps maintain" rather than explicit or embellished descriptions When demonstrating products: Show packaging, labels, and product details rather than simulating use Avoid physical demonstrations that suggest sexual activity or intimate use Keep visuals and presentation informational, with neutral framing and tone You may reference claims that appear on the product’s official packaging or listing.

However, do not expand on these claims or suggest additional medical, fertility, or performance effects.

For additional guidance, invited sellers and creators may also refer to the Medical Devices and Medical Supplies Policy.

Please avoid the following: Promises of rapid or guaranteed results"Miracle" claims Unrealistic body expectations or body-shaming language Claims that certain clothing (for example, waist trainers) directly causes weight loss Comparing results to pharmaceutical products, such as suggesting the promoted product is more effective than prescription medication.

Focus on: Highlight overall wellness, balanced living, and achievable fitness goals Show the product as 1 element of a healthy lifestyle, not a promised fix Can I promote pharmacy or service partnerships on Tik Tok Shop?

Prescription or high-risk weight loss products (for example, compounded GLP-1 medications): These are not allowed to be promoted or advertised.

Lower-risk products (for example, general wellness supplements like berberine): These may be allowed if compliant with claim rules and free of harmful or exaggerated promises.

Requirements for Responsible Health-Related Content 05/06/2026 Key Points: This article applies to both Sellers and Creators.

Products that use ‘GLP’ or any variation of it in their branding or product title.

Using hashtags that could imply a medical effect (e.g., #supplementtocurecancer).

Disclaimers such as “results may vary” or “based on personal experience” are only acceptable in the following cases: When showing before-and-after results for non-medical claims (e.g., skin tightening, hair growth).

Some examples of products designed for weight loss or muscle gain are: Pharmaceutical products or weight loss medications.

Diet pills or fat burners.

Muscle-enhancing pharmaceuticals.

Products that appear to promise extreme body changes or unrealistic health outcomes.

Claims that a product contains, acts as, or mimics GLP-1 receptor agonists (for example, “This product works like GLP-1”) are not permitted, including in the context of weight-loss benefits.

Regulatory Claims Claims must comply with applicable government standards (FDA, USDA, FTC).

Examples include (but not limited to): Health Claims: “May reduce risk of osteoporosis.”Nutrient Content Claims: “High in vitamin C.”Structure/Function Claims: “Supports healthy digestion.”Certifications: USDA Organic, Gluten-Free, Non-GMO (must be verified).

For more information, refer to our Regulated Claims: What You Need to Know article.