Summary
Eligibility thresholds tightened: affiliates now need 5+ orders, 6+ videos, or 3+ livestreams in 30 days (down from 30+ orders, 20+ videos, or 5+ livestreams in 90 days). Score threshold for reach improvement raised from 2.0+ to 2.5+.
Why it matters
Lower thresholds enable faster PPS qualification but stricter 30-day window means sustained activity required. Higher 2.5+ threshold for reach benefits narrows creator access to platform promotion. Existing affiliates may lose reach eligibility if they don't maintain higher activity velocity.
Recommended action
Audit current affiliate creators against new 30-day thresholds. Review reach-qualified creators (2.0+) for impact if rescored under 2.5+ floor. Document creators at risk of eligibility loss and communicate revised requirements immediately.
One-line takeaway: PPS is a daily 0–5 score measuring creators’ product choice and content quality.
Thresholds & Requirements:
① For affiliates with 5+ orders, 6+ videos, or 3+ livestreams in 30 days ② Score updates daily ③ Lower-performing criteria beyond this are Not specified in article.
Index & Logic:
① PPS = 50% Product Selection + 50% Content ② Product score is weighted by orders ③ Content score = 3.5 + good-quality points − violation points
Seller Benefit:
① 2.5+ may improve shoppable content reach ② 3.5+ unlocks campaigns, more affiliate products, LIVE giveaways, sample coupons ③ 4.0+ / 4.5+ badges start June
Immediate next action: Promote fewer low-score products.
What is the Promotion Performance Score and who is eligible to have one on Tik Tok Shop?
The Promotion Performance Score measures customer trust and quality of your promotions, ranging from 0 to 5, updated daily. It’s available only to affiliate creators who have generated 30+ delivered orders, posted 20+ videos, or hosted 5+ livestreams in the last 90 days.
How can sellers or creators improve their Promotion Performance Score effectively?
Improve by promoting highly-rated products (with positive reviews) and creating high-quality, policy-compliant videos or livestreams that engage users. Removing low-quality videos also helps maintain a strong score. Personalized product and content tips are available on the score page.
What benefits do creators gain from maintaining a high Promotion Performance Score?
Scores 2.0+ increase video and LIVE reach; 3.5+ unlock participation in Tik Tok Shop Campaigns and access to more affiliate products; 4.0+ enable creators to host LIVE Giveaways, boosting visibility and earning potential.
Affects: Creator, Video
Where can creators find and monitor their Promotion Performance Score and related recommendations?
The score is visible on the Creator Center home page or under Account Health. The Promotion Performance Score page shows current score, recent changes, category ranking, rewards, product recommendations, content tips, and flagged content impacting the score.