Summary
Policy restructured and clarified: giveaway/promotion rules extracted into standalone "General Requirements" section. No new substantive rules added; existing $500 cap, cash/gift card prohibitions, and disclosure mandates restated for clarity.
Why it matters
Reorganization improves findability and compliance clarity for sellers and creators running promotions. No new enforcement risk introduced, but clearer formatting may reduce unintentional violations from policy misunderstanding.
Recommended action
Review repositioned General Requirements section to ensure promotion setup in Seller Center and on-screen disclosures during LIVE streams match the restated standards. No immediate policy change action required.
Be clearly listed in the product listing.
Have a total incentive value under $500
Clearly state the promotion terms in the content.
Not include cash or gift cards as giveaway incentives.
No content was removed in this update.
Affects: Creator, Seller, Listing, Video
