Summary
New giveaway regulations mandate that all items must be free, valued below $500, and utilize TikTok Shop's official LIVE Giveaway feature. Extra actions for entry are prohibited, and cash or gift cards are not allowed as giveaways.
Why it matters
These changes significantly restrict how giveaways can be conducted, ensuring transparency and compliance. Non-compliance might lead to enforcement actions.
Recommended action
Review and update all giveaway practices to align with the new rules, focusing on the use of the TikTok Shop's official LIVE Giveaway feature.
All giveaways must be entirely free.
Giveaway items must be valued below $500.
Giveaways cannot be listed as products on Tik Tok Shop.
Sellers and creators must use Tik Tok Shop’s official LIVE Giveaway feature when offering giveaways. For information on this feature, see our LIVE Giveaway feature guide.
For information on this feature, see our LIVE Giveaway feature guide.
No extra actions can be required by the customer beyond entering the giveaway.
Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
Giveaway terms must be clearly stated in the content.
Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).
No content was removed in this update.
Affects: Creator, Seller
