Summary
Policy reformatted with clearer example formatting and section restructuring. Substantive rules remain unchanged: giveaways must be free, under $500, and purchase-based incentives require explicit disclosure.
Why it matters
This is a presentation-only update. No new requirements or behavioral changes are introduced. Existing giveaway and promotion rules remain in force. Sellers and creators should update internal references for navigation consistency but face no new compliance obligations.
Recommended action
Review updated policy URL for documentation purposes. No behavioral changes required. Existing giveaway practices compliant under old policy remain compliant under new policy.
Giveaways:
A creator offers a free product with no purchase required. For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
Purchase-based incentives: A customer receives a free gift after buying a specific product. For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."
For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."
No content was removed in this update.
Affects: Creator, Seller, Listing, Video
