Summary
Only brand-origin blind box products may be promoted; self-assembled blind boxes and those from unapproved brands are prohibited via temporary listing.
Why it matters
This change imposes new restrictions on promoting blind boxes, increasing compliance obligations for sellers and impacting non-compliant listings.
Recommended action
Review inventory to ensure compliance with the new blind box requirements; discontinue self-assembled promotions immediately.
Mystery Boxes, Blind Boxes, and Similar Products
For Blind Box:
Only brand-origin blind box products originally designed and manufactured as blind boxes by the brand, and the brand is identified by platform, may be promoted via temp listing.
Self-assembled blind box, blind box that are not from brands identified are prohibited via temp listing.
No content was removed in this update.
Affects: Seller, Listing
