Summary
Smart earphones/headphones now require: Bluetooth 10m+ range, auto-reconnect, stable audio/calls/sync, 3+ hour battery, drop durability, ANC ≥9dB, channel balance, ergonomics. Listings must state third-party app required, include download instructions, provide free app, show demos in video/LIVE. Packaging must declare app installation required externally or on insert card.
Why it matters
Sellers of smart earphones now face mandatory product functionality testing and specific Bluetooth/battery/durability standards. Listing content must prominently disclose app dependency with demos. Non-compliance risks listing removal and enforcement action. Creators showing these products in LIVE or video must demonstrate app functionality.
Recommended action
Review smart earphones inventory against new standards: test Bluetooth range, battery life, drop resistance, channel balance, ANC spec. Audit all listings and packaging for required app disclosures. Add or update LIVE/video demos showing app setup and use. Verify all third-party apps are free.
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All components (earphones/headphones, cables, adapters) must work properly.
Buttons and ports must function smoothly.
Bluetooth must: Connect reliably on common devices Reconnect automatically after restart Support at least 10 meters range Maintain stable audio, calls, and audio-video sync
Maintain stable audio, calls, and audio-video sync
Battery life must meet stated specs or support at least 3 hours of playback.
Product must withstand simulated drops without damage or loss of function.
Left and right channels must work evenly, without imbalance.
Product must be comfortable for normal wear.
If Active Noise Cancellation is claimed, it must provide at least 9 d B noise reduction.
Titles, descriptions, and attributes must clearly state that a third-party app is required
Instructions for downloading and using the app must be provided.
The app must be free to use.
Videos or LIVE demos must show how the app is used
Marketing claims must be accurate and include disclaimers when needed, such as:"Performance may vary based on large language model (a type of AI that processes and generates text) capabilities. This product is not intended for professional mental health services.""Chat assistance responses are examples only. Actual use may vary based on context or software version.""All data shown comes from controlled lab tests. Actual usage may vary."
"Performance may vary based on large language model (a type of AI that processes and generates text) capabilities. This product is not intended for professional mental health services."
Affects: Creator, Seller, Listing, Video
"Chat assistance responses are examples only. Actual use may vary based on context or software version."
"All data shown comes from controlled lab tests. Actual usage may vary."
Packaging must clearly state that app installation is required for smart features
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