Summary
Policy clarified and reorganized for readability. Account types (Official and Marketing) are now explicitly defined. No new enforcement rules, timelines, or consequences were introduced.
Why it matters
Clarity on account linking mechanics helps creators and sellers understand which accounts may be blocked together. No new enforcement action was triggered by this change—existing penalties remain unchanged.
Recommended action
Compare old and new section text, then update internal guidance only if the changed lines introduce a clear new requirement.
Accounts that repeatedly violate Tik Tok Shop policies may be subject to additional enforcement measures. This also applies to accounts demonstrating behaviors that negatively impact user trust, shopping experience, or platform integrity (as determined by Tik Tok Shop). These measures can include, but are not limited to, posting restrictions, traffic controls, or other account-level actions such as e-commerce (EC) bans.
If a seller’s shop is deactivated or the OVL (Order Volume Limit) reaches 0, the e-commerce permissions of its associated creator accounts (Official Accounts, which are directly tied and Marketing may be blocked simultaneously. If the seller’s permissions are restored, the creator accounts’ permissions may be restored accordingly.
Accounts that repeatedly violate Tik Tok Shop policies may be subject to additional enforcement measures. This also applies to accounts demonstrating behaviors that negatively impact user trust, shopping experience, or platform integrity (as determined by Tik Tok Shop). These measures can include, but are not limited to, posting restrictions, traffic controls, or other account-level actions such as e-commerce (EC) bans.
If a seller’s shop is deactivated or the OVL (Order Volume Limit) reaches 0, the e-commerce permissions of its associated creator accounts (Official Accounts, which are directly tied to the and Marketing may be blocked simultaneously. If the seller’s permissions are restored, the creator accounts’ permissions may be restored accordingly.
Affects: Creator, Seller
