Summary
Policy section on Official Creator Binds eligibility and operational rules extracted from broader document into standalone structured format. No new requirements introduced; all rules already enforced in prior policy version.
Why it matters
Reformatting improves discoverability and reference clarity for creators and sellers managing binds, but does not change compliance obligations. No new deadlines, restrictions, or enforcement consequences added to the existing framework.
Recommended action
No action required. Review the reformatted section for clarity if you manage creator binds, but no binding changes to account setup, name-matching, affiliate access, or shop deactivation rules apply.
The creator account must have the same name as the corresponding shop account.
Products are displayed through the Store Page and can be sold via videos, livestreams, or directly on the Store Page.
Products in Seller Center can be automatically synced to the Store Page.
Official creators do not have access to the Affiliate Product Marketplace.
Affiliate creators who become official creators retain access to withdraw commissions previously earned as affiliates.
When a seller binds an organization account, both parties must belong to the same legal entity.
There is no minimum follower requirement to bind as an Official Account, though creators are still required to pass platform compliance checks.
Official shop creators may lose their E-Commerce permissions if their bound shop is deactivated. If the shop is reactivated, creator permissions will automatically be restored.
No content was removed in this update.
Affects: Creator, Seller
