Summary
L2 requirement label removed from Official Creator Binds section. Content restructured and reorganized into new document format with added Marketing Creator Binds section, early-stage pilot program rules, binding limits, and EC ban restrictions. No substantive rule changes.
Why it matters
Removed L2 designation signals this may no longer be a mandatory compliance checkpoint, though all underlying binding rules remain enforced. Reorganization adds clarity on limits and restrictions but creates no new obligations.
Recommended action
Review new document structure to confirm your creator bind type (Official vs. Marketing) and applicable limits. Verify compliance with binding restrictions, pilot program rules, and EC ban policies.
No new content was added in this update.
The creator account must have the same name as the corresponding shop account.
Products are displayed through the Store Page and can be sold via videos, livestreams, or directly on the Store Page.
Products in Seller Center can be automatically synced to the Store Page.
Official creators do not have access to the Affiliate Product Marketplace.
Affiliate creators who become official creators retain access to withdraw commissions previously earned as affiliates.
There is no minimum follower requirement to bind as an Official Account, though creators are still required to pass platform compliance checks.
Official shop creators will lose their E-Commerce permissions if their bound shop is deactivated. If the shop is reactivated, creator permissions will automatically be restored.
Affects: Creator, Seller