Summary
New EC Ban-based restrictions on marketing creator bindings: shops with 1+ EC bans lose ability to add bindings; 2+ bans = permanent loss. Limit capped at 5 bindings per 180 days unless EC-ban-free.
Why it matters
Sellers with any EC violations now face immediate binding restrictions, limiting growth and creator partnership capacity. Permanent loss at 2+ bans creates material business impact and reduces monetization channels.
Recommended action
Audit shop and bound creator accounts for existing EC bans. Document compliance status. Ensure creators meet platform standards to avoid triggering binding suspension or permanent loss.
When adding a new marketing creator binding, the system checks bindings created in the last 180 days.
If fewer than 5 bindings exist → A new binding is allowed.
If 5 or more bindings exist → Additional bindings are not allowed.
The shop temporarily cannot add new marketing creator bindings.
Binding privileges will resume once the EC Ban count drops below 2 within the rolling 180-day window.
The shop permanently loses the ability to add new marketing creator bindings.
Shops without any EC bans on their Official or Marketing creator accounts may bind up to 10 marketing creators within a 180-day period. Please use discretion and send invitations thoughtfully.
EC Ban restrictions override the standard creator binding limits described above.
No content was removed in this update.
Affects: Creator, Seller