Summary
Removed category-specific prohibitions on cosmetics and food claims. Rules against disease treatment claims, pharmacological effects claims, and attributing medicinal properties to foods were deleted. Replaced with consolidated policy covering exaggerated promises and misleading information.
Why it matters
Removal of explicit cosmetics/food health claim prohibitions creates enforcement ambiguity. Creators/sellers may interpret consolidated "exaggerated promises" language as less restrictive, increasing risk of health-related marketing violations that were previously clear-cut prohibited.
Recommended action
Audit all cosmetics and food product content for health/medical claims. Confirm compliance with new "misleading information" and "exaggerated promises" sections. Document baseline to demonstrate good-faith adherence if violations occur.
No new content was added in this update.
Phrases or implications that claim to cure, diagnose, correct, regulate, or modify a physiological function
Claims that imply that certain products have pharmacological, immunological, or metabolic effects
Claims that imply that certain products renew, correct, or change physiological functions
Statements referring to the effect of medicinal products
They are applied to the outer parts of the human body.
Their effects are temporary.
Food
It must not mislead customers about its characteristics, effects, or properties.
Creators are prohibited from attributing medicinal properties to foods.
Affects: Creator, Seller, Listing, Video
