Summary
Removed standalone section on brand/logo infringement and unauthorized use of names/likenesses. Rules now integrated into comprehensive TikTok Shop Content Policy effective 07/01/2026.
Why it matters
Requirements remain unchanged; sellers still prohibited from using brands, logos, and likenesses without permission. Policy restructure improves navigation but introduces no new behavioral obligations or enforcement triggers.
Recommended action
Review updated TikTok Shop Content Policy to confirm existing compliance practices align with restructured format. No immediate behavior changes required if already following infringement rules.
No new content was added in this update.
Any content that uses brands or logos for commercial gain (unless they have the rights holder's express permission to do so)
Creators are prohibited from using the names, images, and likeness of people (including celebrity images or collections) for commercial purposes, like product endorsement or merchandise. This requires express permission from the individual.
Affects: Creator, Seller
