Summary
Policy restructured from bullet examples into comprehensive framework. Existing prohibitions on exaggerated claims, misleading info, and false pricing preserved. Added explicit price/discount disclosure requirements and AIGC restrictions. No new behavioral obligations introduced.
Why it matters
Reorganization clarifies scope and enforcement touchpoints across videos, LIVEs, listings, and images. New AIGC language and price-disclosure specificity tighten compliance standards slightly, but core rules remain unchanged. Low risk; content that passed before will likely pass after.
Recommended action
Review updated policy for scope clarity (covers all content formats now). Audit pricing/discount content for disclosure compliance. Verify no AI-generated content violates impersonation or deception rules. No urgent changes needed; align gradually with restructured requirements.
No new content was added in this update.
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"This is the lowest/cheapest/best price you will find for this product on Tik Tok Shop."
"Buy this product using the link below for the cheapest price you will find anywhere."
False, Misleading, and Inconsistent Information
False or misleading claims that a product has won awards or possesses various certifications
False or misleading claims that a product is affiliated with other products
Prices or promotions that are inconsistent with the listed price of the product at the time of content upload
Promotional prices without providing disclaimers about applicable terms of the promotion, including the availability of the promotion
Content must not display expired promotional or discounted prices. Any such content should be removed or updated in a timely manner.
False or misleading images, brand names, descriptions, key attributes, models, product guarantees, or warranties
False or misleading information regarding services such as delivery, logistics, returns, refunds, and customer service
False or misleading coupon codes
Affects: Creator, Seller, Listing, Video
