Summary
New prohibitions on weight management product claims, cosmetics health claims, food health claims, and GLP-1 mimicry. Creators must ensure active engagement in LIVEs and exact product-landing page matching.
Why it matters
Health/wellness creators face stricter enforcement: weight loss testimonials, disease cure claims, and GLP-1 comparisons now trigger violations. Mismatched product displays between video and shop page create removal risk. Non-compliant cosmetics/food content may lose commission access.
Recommended action
Audit all weight, cosmetics, and food promotional content for prohibited health/disease claims. Verify product display consistency across videos and landing pages. Document health claims with professional certification where required. Review creator account health status.
The following content is prohibited: Content that includes extremely short clips, static images, or still scenes during LIVEs Content that includes any inappropriate use of language Exclusively Graphics Interchange Format (or GIF-based) videos Content that lacks active engagement, such as videos or LIVEs where the
Affects: Creator, Seller, Listing, Video
Content is considered unoriginal if the user has not added new or creative edits to any imported or uploaded media.
Imported media includes content from Tik Tok or other sources like television, movies, or webcasts.
A visible watermark or superimposed logo is a sign of unoriginal content.
For more information, refer to Best Practices for Promotional Content and How to Create Interactive Livestreams and Video Content.
Irrelevant Product Promotion All promoted products must be relevant and clearly displayed in the related content.
The following situations are examples of irrelevant product promotion: The product shown in the video was not mentioned on the landing page The product was not explicitly or completely shown in the creator's content The product displayed in the creator's content does not match the same product on their landing page The landing page shows the creator's shop page with "Error 404" or other error codes For more information on irrelevant product promotion, refer to Best Practices for Promotional Content.
Weight Management Content Creators are prohibited from promoting content that contains weight management products, as set forth in our Tik Tok Shop Prohibited Products Policy.
Prohibited weight management content includes, but is not limited to: Overt claims that a promoted product will cause weight loss Personal testimonials about products causing weight loss Claims that a product can cure, treat, or prevent obesity Claims that a product contains, acts as, or mimics GLP-1 receptor agonists (a class of medications used for treating type 2 diabetes and obesity), including any suggestion of equivalent weight loss effect Before and after weight loss results Promotion of an unhealthy body image or an unhealthy relationship with food For more information about weight management content, refer to our Guidelines for Responsible Health-Related Content article.
Category-Specific Prohibited Content Cosmetics Creators are prohibited from promoting any content that contains the following: Phrases or implications about treating or preventing any disease Phrases or implications that claim to cure, diagnose, correct, regulate, or modify a physiological function Claims that imply that certain products have pharmacological, immunological, or metabolic effects Claims that imply that certain products renew, correct, or change physiological functions Statements referring to the effect of medicinal products All cosmetic goods must meet the following criteria: They are applied to the outer parts of the human body.
Their effects are temporary.
Content or statements about cosmetic products may not be misleading and may not violate any requirements specified by relevant laws or regulations.
Any content containing or implying that a product's functions exceed the actual effect of the marketed item may be considered a violation of our policies.
Food Food-related content must adhere to the following rules: It must not mislead customers about its characteristics, effects, or properties.
Creators are prohibited from attributing medicinal properties to foods.
Claims that a nutrient or food promotes general good health or wellbeing must be supported by documents or certification from a qualified health professional.
Content that states or implies that a type of food, drink, or supplement prevents, treats, or cures disease is not permitted under any circumstances.
Further Information At Tik Tok, we do not allow paid political advertising on our platform.
In addition, political content is not eligible to be featured in promotions by Tik Tok Shop, such as "Today's Deals" and "New Customer Deals." Sensitive Events Sensitive Events are defined as recent, unforeseen events or developing situations that present a risk of harm.
Examples include, but are not limited to, civil emergencies, natural disasters, public health emergencies, terrorism and related activities, or mass acts of violence.
When a Sensitive Event occurs, Tik Tok may remove or limit the promotion of content that tries to profit from or exploit the tragedy for engagement or financial gain.
Enforcement Actions and Appeals We regularly review creator accounts for compliance with our policies.
If violations are identified, we may take enforcement actions.
For example, severe violations like promoting illegal products may lead to account removal, while minor issues such as unoriginal content might result in content removal and violation points.
The enforcement actions we may take include, but are not limited to: Assigning violation points Removing content Removing access to features Restricting commission earnings Restricting or removing your creator account Creators can view their account health, find more information, and appeal enforcement actions:• To view your account health and any enforcement actions, visit the Creator Health Rating (CHR) page.• For more information on violations, see the Creator Enforcement Policy.• To appeal an enforcement action, visit the Appeals section.
This also includes information on how to appeal actions outside of the CHR framework.
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The following content is prohibited: Content that includes extremely short clips, static images, or still scenes during LIVEs Content that includes any inappropriate use of language Exclusively Graphics Interchange Format (or GIF-based) videos Content that lacks active engagement, such as videos or LIVEs where the creator does not speak, interact with viewers, appear on screen, or meaningfully present or demonstrate the product.
