Summary
New requirement prohibiting videos/LIVEs where creator does not speak, interact with viewers, appear on screen, or meaningfully demonstrate product. Content violating this faces removal.
Why it matters
This adds mandatory active participation requirement. Creators using passive demonstrations, voiceovers-only, or product-focused shots without on-screen presence now risk content takedown and potential compliance violations affecting account standing and monetization.
Recommended action
Audit all current Shop content for creator visibility and active engagement. Revise videos to include on-screen appearance, verbal commentary, or interactive viewer engagement. Flag non-compliant LIVEs for immediate update or removal before enforcement begins.
Content that lacks active engagement, such as videos or LIVEs where the creator does not speak, interact with viewers, appear on screen, or meaningfully present or demonstrate the product.
No content was removed in this update.
Affects: Creator, Video