Summary
Added explicit prohibition on manipulating platform mechanisms, impersonation, sympathy-based promotion, artificial traffic services, and misleading charitable/donation claims in shop content.
Why it matters
Creators and sellers must immediately stop content exploiting sympathy (hardship claims), using fake engagement tactics, artificial traffic services, or false donation promises. Violations trigger content removal and account restrictions.
Recommended action
Audit all shop videos and LIVEs for sympathy appeals, artificial engagement claims, donation statements, and traffic service promotions. Remove violating content within 30 days to avoid enforcement.
Misleading Traffic, Spam, and Fraud
Impersonating other individuals or organizations in order to deceive the public or make false or misleading representations
Manipulating platform mechanisms in order to artificially generate orders, views, likes, comments, follows, positive customer feedback, or ratings
Engaging in activities that deceive consumers or trick them into ordering, like, comment, or more
Promoting products by getting sympathy from viewers. This includes, but is not limited to, claims of financial hardship, needing money, begging for help, or stating that a video or LIVE was recorded under pressure
Promoting artificial traffic generation services
Promoting products with claims that commissions, sales, or other proceeds will be donated or directed to a 3rd party
Creating malicious software or modifying code to artificially increase orders, views, likes, followers, shares, or comments
No content was removed in this update.
Affects: Creator, Seller, Video