Summary
New prohibition: content persuading minors to purchase products, ask parents to buy, or content targeting minors in giveaways/promotions. Violation grounds for removal and enforcement action.
Why it matters
Creators and sellers marketing products to minor audiences face immediate content removal and account restrictions. Any youth-targeted sales pitches, parent-directed persuasion, or promotion sweepstakes now violate policy explicitly.
Recommended action
Audit all videos, LIVEs, and promotions targeting audiences under 18. Remove persuasive sales language directed at minors or parents. Exclude minors from giveaway/promotion targeting parameters immediately.
Any content persuading minors to purchase products or services
Any content persuading minors to ask their parents to purchase products
No content was removed in this update.
Affects: Creator, Seller, Video