Summary
Policy section reorganized and clarified with concrete examples of exaggerated promises and misleading information, but underlying prohibitions remain unchanged since 06/11/2026.
Why it matters
Sellers and creators already bound by existing rules; this change improves clarity through specific examples (slim legs claims, acne removal, expired pricing) rather than introducing new prohibitions or enforcement actions.
Recommended action
Review the concrete examples provided to audit existing content and listings for alignment; no behavioral changes required if already compliant with June 2026 policy baseline.
Showing wrinkles disappearing in "before and after" comparisons after using a cream
"This is the lowest/cheapest/best price you will find for this product on Tik Tok Shop."
"Buy this product using the link below for the cheapest price you will find anywhere."
False, Misleading, and Inconsistent Information
False or misleading claims that a product has won awards or possesses various certifications
False or misleading claims that a product is affiliated with other products
Prices or promotions that are inconsistent with the listed price of the product at the time of content upload
Promotional prices without providing disclaimers about applicable terms of the promotion, including the availability of the promotion
Content must not display expired promotional or discounted prices. Any such content should be removed or updated in a timely manner.
False or misleading images, brand names, descriptions, key attributes, models, product guarantees, or warranties
False or misleading information regarding services such as delivery, logistics, returns, refunds, and customer service
False or misleading coupon codes
No content was removed in this update.
Affects: Creator, Seller, Listing, Video