Summary
Charitable Claims section restructured: removed contextual prohibition language and enforcement explanation. Core rule (no claims about donating product sale proceeds to charities, no off-platform fundraising) remains unchanged.
Why it matters
The underlying charitable claims prohibition is stable, but the removal of enforcement context and policy rationale reduces operational clarity. Creators and sellers must still avoid charitable donation claims, but less guidance on compliance is now visible in the updated policy.
Recommended action
Review your LIVE and video content for any charitable donation claims tied to product sales or commissions. Ensure claims link only to TikTok Shop platform-approved fundraising tools. No new action required if already compliant with the prior rule.
Claims that earnings from product sales, commissions, or other revenue will be donated, shared, or directed to a charitable cause. This includes fundraisers, charities, non-profit organizations, non-governmental organizations (NGOs), individuals, or any similar cause.
Statements that purchases will contribute to any fundraising effort outside platform-approved fundraising tools.
No content was removed in this update.
Affects: Creator, Seller, Video