Summary
New prohibition: using AI-generated or fabricated professional personas ("doctors," "professors") to promote health products, and false/exaggerated AI product effects (instant hair growth, cavity removal, miracle cures).
Why it matters
Creators and sellers promoting health/supplement products face enforcement (CHR deduction, visibility restriction, link removal) if content uses AI professional impersonation or fabricated efficacy claims. This directly restricts common marketing tactics in health verticals.
Recommended action
Audit all health product promotions for AI-generated expert personas and unrealistic before-after claims. Remove misleading AI effects. Use real testimonials or realistic demonstrations only. Ensure affiliate partners comply.
Impersonating or fabricating professional images such as "doctors" or "professors" to promote health-related products (including food, dietary supplements, medical devices, health services, etc.).
Using virtual digital humans or AI-generated "professional" images, packaged in formats like news broadcasts or expert lectures, to endorse the efficacy of health-related products.
Products that “cure nail diseases” in a very short time.
Overstated performance
Showing dirt being removed in an extreme or unrealistic way.
Showing a product working perfectly in situations it normally cannot handle.
Making a product appear suitable for every scenario, leading users to have unreasonable expectations for the product.
No content was removed in this update.
Affects: Creator, Seller, Listing, Video