Summary
Policy now restricts affiliate promotion in 17 product categories, requiring CHR ≥150 and PPS ≥3.5 for 11 categories; 6 supplement/beauty categories require sales track record or consistent high-quality content. Invite-only enforcement added.
Why it matters
Creators earning affiliate commissions in targeted categories (collectibles, electronics, supplements, beauty) face new gatekeeping. Non-compliant creators lose product access in showcases, LIVE, and video anchors. Failure to meet criteria triggers automated blocking without appeal clarity.
Recommended action
Audit creator accounts against 17 category requirements. Document CHR and PPS scores. For supplement/beauty categories, verify sales history or content quality evidence. Prepare messaging for creators failing thresholds and map appeal/remediation path if available.
No new content was added in this update.
Sellers can invite creators to promote eligible products on their behalf. These are known as "affiliate products."
Creators can browse and choose affiliate products from specific sellers to promote and earn commissions.
Tik Tok Shop may also recommend a seller’s affiliate products to creators for potential promotion.
Affects: Creator, Video
