Summary
Expanded 17 product categories now require PPS ≥3.5 + CHR ≥150, or sales track record / high-quality content. Eligibility verified in real-time on product selection; no grace period before access blocked.
Why it matters
Creators may lose ability to promote products mid-campaign without warning if metrics drop. Sellers lose access to creator partners without notification. Compliance with category-specific rules is mandatory to maintain affiliate monetization access.
Recommended action
Audit PPS and CHR scores against 17 designated categories. Document sales history and content quality for supplement/beauty categories. Set monitoring for real-time eligibility changes to avoid promotion blocks.
Affiliate Creator Product Selection Policy 06/30/2026 Key Points: Promotion of certain products is subject to qualification criteria set by Tik Tok Shop policies.
Your eligibility is determined by the following factors, which may vary based on the product category: Creator Health Rating (CHR) of 150 or higher Promotion Performance Score (PPS) of 3.5 or higher Your track record of sales Your ability to produce high-quality e-commerce content[Affiliate Creator Product Selection]This policy outlines the eligibility requirements for promoting certain products.
Eligibility is based on your: Creator Health Rating (CHR) Creator Health Rating (CHR) Promotion Performance Score (PPS) Track record of sales ability to high-quality content
Affiliate Creator Product Selection Policy 06/30/2026 Key Points: Promotion of certain products is subject to qualification criteria set by Tik Tok Shop policies.
Your eligibility is determined by the following factors, which may vary based on the product category: Creator Health Rating (CHR) of 150 or higher Promotion Performance Score (PPS) of 3.5 or higher Your track record of sales Your ability to produce high-quality e-commerce content[Affiliate Creator Product Selection]This policy outlines the eligibility requirements for promoting certain products.
Affects: Creator, Seller, Video
Checklist: General Criteria ✅ Promotion Performance Score (PPS) of 3.5 or higher✅ Creator Health Rating (CHR) of 150 or higher Checklist: Categories With Tailored Eligibility Meet one of the following:✅ Have a recent track record of sales (regardless of category)OR✅ Consistently produce high-quality e-commerce content Check List: Invite-Only Categories ⚠️ Promotion is limited to invited creators only.
Eligibility is determined by your Creator Health Rating (CHR), Promotion Performance Score (PPS), your track record of sales, and your ongoing ability to create high-quality content.
This may be due to one or more of the following reasons: Your Promotion Performance Score (PPS) is below 3.5Your Creator Health Rating (CHR) is below 150Your recent track record of sales Your ongoing ability to create high-quality content The selected category is not open to all creators and is currently invite-only As a result, your attempt to add and promote the product was rejected.
By enforcing these guidelines, we aim to uphold high promotion quality, ensure compliance, and create a better overall experience for both creators and buyers.
Affiliate Marketing:
Affiliate Marketing is a commission-based partnership between sellers and creators who promote their products.
Here’s what it offers: Sellers can invite creators to promote eligible products on their behalf.
These are known as "affiliate products."Creators can browse and choose affiliate products from specific sellers to promote and earn commissions.
Tik Tok Shop may also recommend a seller’s affiliate products to creators for potential promotion.
For more details, refer here: Affiliate Marketing Policy What you Need to Know To enhance promotion quality, Tik Tok Shop is introducing stronger qualification requirements for selected product categories.
These requirements help: Protect customer experience Improve promotion quality Maintain platform integrity What's Being Updated Promotion Eligibility Requirements for Selected Categories Affiliate creators must meet eligibility requirements before promoting products within the 17 designated categories.
These requirements apply when adding products to: Showcase LIVE Video anchors Creators who do not meet the required criteria will receive an automated notification explaining why the product cannot be added.
Eligibility Thresholds Our 17 designated product categories fall into 2 groups, each with its own eligibility requirements.
11 categories follow one set of criteria, while the remaining 6 follow tailored eligibility requirements based on the nature of the products.
Categories subject to General Eligibility Criteria These categories follow the updated promotion eligibility requirements listed below.
AV Receivers Collectibles Fabrics & Sewing Supplies Home Cinema Systems Large Home Appliances Natural Crystal Pre-owned Products Refurbished Electronics Smart & Wearable Devices Tool Organizers Universal Accessories Virtual Goods Eligibility Rules: Promotion Performance Score (PPS) of 3.5 or higher Creator Health Rating (CHR) of 150 or higher Categories With Their Own Eligibility Rules These categories follow criteria designed to better align with the nature of the products.
Beauty Supplements Essential Oils for Aromatherapy Fitness Supplements Herbal Supplements Sleep & Snoring Vitamins, Minerals & Wellness Supplements Eligibility Rules: Meet one of the following: You have a recent track record of sales, regardless of category.
No recent sales, but you consistently produce high-quality e-commerce content.
For more information on what qualifies as high-quality content, refer here: Good Quality Video Guide.
Invite-Only Categories Some categories are limited to invited creators only, including certain sensitive categories (such as Sexual Wellness and Performance Enhancers) and newer categories (such as Collectible Coins and Digital Games).
These categories are not currently open for applications or access requests.
Compliance Checklist:
Are You Eligible to Promote These Products?
Before adding products to your showcase, LIVE, or video anchors, make sure you meet the requirements for the relevant category group.
These categories are not currently open for applications or access requests.
Important Reminder If you do not meet the applicable eligibility requirements, you will not be able to add affected products to your Showcase, LIVE, or video anchors.
An automated notification will explain the reason for the restriction.
Frequently Asked Questions (FAQ)Why can I not add this product to my showcase, video, or LIVE?
Your ability to promote certain products depends on the product category.
If your scores fall below the required thresholds, you may face restrictions when promoting these products.
These standards are in place to help maintain quality and compliance with Tik Tok Shop.
We encourage you to improve your PPS and maintain a strong compliance record to access more product promotion opportunities.
Note:
If the selected product falls under a category that is available to invited creators only, you will not be able to add it.
Please select a different category that is applicable to the product.
Where do I find my Promotion Performance Score?
To learn more about Promotion Performance Score, refer to the following guide: Promotion Performance Score What does it mean when I receive a message after trying to add a product to my showcase, LIVE, or video anchor?
The message indicates that you are currently not eligible to promote products in this category.
We recommend reviewing your account health for more details and selecting a product from a different category to promote.
When do we reassess your eligibility once your PPS score becomes available?
Eligibility is reassessed in real time.
Each time you select a product, the system triggers an instant verification.
Once the PPS score is available, the next time you select a product in a designated category, eligibility will be evaluated based on the updated PPS score.
Is there a minimum number of orders within a specific timeframe required to generate a PPS score?
You must meet a minimum order requirement.
For detailed criteria, please refer to the information in this article: Guide to Promotion Performance Score If your PPS score later drops below the threshold, will you lose access to promote products you were previously approved for?
Since this is a real-time verification strategy, it does not affect historical actions.
Once you have successfully selected and anchored a product, your ability to continue promoting that specific product will not be impacted, even if your PPS score becomes ineligible afterward.
Is there a grace period or notification before access is restricted?
There is no grace period or notification process for access changes.
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