Summary
Presentation restructure of affiliate marketing mechanics. Core definitions moved earlier: sellers engage creators to promote affiliate products, creators earn commission by promoting, TikTok Shop recommends products to creators. No new requirements added.
Why it matters
Content reorganization improves policy navigation for sellers and creators. No behavioral changes required. Existing qualification criteria, disqualification rules, and collaboration mechanics remain unchanged. Low risk to current operations.
Recommended action
Review restructured section for clarity. Verify affiliate teams understand unchanged qualification thresholds (SPS 3.5, Creator Health 150+, PPS 3.5). No operational changes needed.
Sellers can engage creators to promote products that qualify for Affiliate Marketing on the seller's behalf. The promoted products are considered "affiliate products".
Creators can search for a specific seller's affiliate products to promote and earn commission.
Tik Tok Shop may recommend a seller's affiliate products to creators for promotion.
No content was removed in this update.
Affects: Creator, Seller