Summary
Policy restated metric name from 'Voice of Customer Index' to 'Customer Experience Index' and reformatted qualification criteria text without changing underlying affiliate product eligibility rules or enforcement thresholds.
Why it matters
This is a presentation change only. The substantive requirements remain identical: products must maintain Customer Experience Index below 1.5x category average, avoid policy violations, and not be flagged as inauthentic. No new behavioral requirements introduced.
Recommended action
Review internal documentation and seller-facing materials to align terminology with new 'Customer Experience Index' naming. No policy compliance changes required; existing product qualification practices remain valid.
The product’s Customer Experience Index (a metric that measures customer satisfaction based on product quality, logistics, and service) must be less than 1.5 times the average Customer Experience Index of products in the same listing category. For more information, go to the Voice of Customer section under Account Health in Seller Center.
For more information, go to the Voice of Customer section under Account Health in Seller Center.
The product must not have intellectual property, fair trading, or customer review-related policy violations.
The product must not be flagged as inauthentic or unoriginal, whether through product reviews or other channels.
No content was removed in this update.
Affects: Creator, Seller